ViaMundo is a new concept that leverages technology to enable retailers to more effectively target and serve the markets they serve. This new process allows distribution centers to better manage and optimize their logistics operations, and at the same time improve customer service and profit margins. ViaMundo is based on two core principles: optimizing revenue and limiting expenses.
Retail segmentation is an important part of any distribution center. By identifying and categorizing customer segments - such as high-end, middle-income, low-end, and premium - a distribution center can better allocate resources to effectively serve each customer segment. High-end customers typically have a high number of return customers, but typically have high costs per transaction. Middle-income customers typically have multiple return customers, but also typically have lower costs per transaction. Low-end customers typically have one to several cost-per-transaction opportunities, but typically have no return customers and typically carry higher costs than the other three customer segments.
ViaMundo begins by compiling a comprehensive set of customer segmentation data that includes both quantitative and qualitative dimensions. ViaMundo's research uses both financial and non-financial factors to identify the characteristics of each customer segment. The primary focus of this research is to build a foundation for the development of specific strategies for each target market segment. We then build upon this foundation to create new policies and procedures for each segment.
During the research process, we identify the current trend in each market segment and determine the most logical target market segment for improvement. In order to build our strategy we need to understand the current trends in each geographic segment. These trends are derived from statistical information about geographic location, income, age, and other demographic attributes. We apply this information to the customer segmentation data to create new policies and procedures. While we are focusing on the distribution of goods and services, we do not include all of the activities that take place within a business or organization. These activities are called "non-standard activities" or otherwise known as the discretionary activities of a business or organization.
Some companies also conduct market segmentation 비아마켓 an internal survey research methodology. Companies engaged in this practice gather information about the preferences of consumers in various industries across various geographies. The survey is distributed to various target markets and various segments of users to evaluate how those users respond to marketing. Once the evaluation is complete, the companies can build plans for expanding their product offerings in the areas identified by the survey.
We believe that market segmentation via an internal survey research methodology provides the best opportunity to increase revenues in industries with untapped opportunities. However, conducting market segmentation on an on-line basis requires additional time and funding compared to using the internal methods. It also requires the expertise of a large number of personnel. External survey research provides an opportunity to define new segments quickly and effectively. It can also provide new insights to help determine where new segments should be developed within your organization.
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