Influencers are part of a new breed of digital celebrities - people who are being sought out and hired as consultants, public relations agents, brand ambassadors, and more. Influencers are part of the new wave of the 'influencers' that are creating a buzz about companies and products online. Influencers are one of the most powerful social media influencers on the Internet today. Influencers can boost brand awareness, visibility, sales, and profits with strategic marketing initiatives and advertising.
Influencers are part of the new wave of the 'influencers' who have a perceived expert status in a particular area through strategic marketing decisions. Their impact is felt immediately by their fans, followers, and other users on popular social networks such as Twitter, Facebook, YouTube, LinkedIn, and MySpace. These users connect to influencers on an immediate basis. They read what the influencers have to say about their favourite topics and share it with their own followers. In turn, the influencers will retweet and share that content with their millions of followers in an effort to get more exposure for their brands. For smaller businesses, they may even consider hiring an influencer to drive targeted traffic and generate sales for them.
Influencers are a new breed of 'digital celebrity' that are making a name for themselves on the Internet. As opposed to traditional celebrities who are perceived to have publicist agencies and personal photographers feeding them information for photo shoots and photojournalism, influencers are real people with real opinions. They share opinions on everything from politics to fashion to music. Influencers influence how brands portray themselves, as well as how brands perceive themselves, through clever promotions and marketing campaigns that incorporate influencers' voices.
The relationship between influencers and brands is symbiotic. Brands gain access to a highly active social platform with a large number of followers, and influencers gain access to a large audience that is highly interested in their niche. A good influencer understands the needs of her audience and provides useful information through social media. Brands can use influencers as a resource to promote their marketing campaigns and partnerships. When influencers lend their voice to a campaign, they provide visibility, credibility, and a unique opportunity to engage a diverse audience. Brands can also maximize their influence by engaging influencers on a one-on-one basis.
A good influencer provides valuable content to followers and engages them in conversation. She also inspires trust and creates a bond between the brand and its customers. Influencers do not have a massive following or massive followers. Their reach is limited to a certain base of followers. It is up to the brand to ensure that influencers understand the value of the partnership and help to strengthen the relationship. Brands need to remember that influencers are influential, but they are also human, who make mistakes and often make errors that do not reflect positively on the brand.
A key influencer must have an engaging personality, provide useful insights, and create opportunities for conversation within her influence circle. She must be willing to listen and learn from followers. Social media influencers create dialog within the industry about the brand and its products or services. Influencers work with their audience to build trust and awareness. Brands should invest time building long term relationships with influencers to reap the benefits of their online presence.
0 comments:
Post a Comment